About Brandsbay is one of the most happening online shopping destination for fashion apparels, footwear, accessories and other designer products; kids personal care range and a wide variety of designer fragrances to choose from; in the Middle East region. is a part of CONCEPT BRANDS GROUP, which is a leading brand house of luxury products operating out of Dubai, United Arab Emirates. The company deals in luxurious products and ensures that it reaches the customers at very competitive prices. Brandsbay ensures the best E-shopping experience by bringing you the latest Local and International Brands at discounts upto 80%, free shipping services and a 7 days return policy, satisfying the given Terms and Conditions. Brandsbay is one of the leading E-commerce company based in Dubai.

Check out with your Smiles points

Pay with Smiles points when shopping online at selected online shops. Don’t have enough Smiles points for your purchase? Don’t worry, you can pay the remaining amount with your cash to get the reward that you want.

Look for the PointsPay logo when checking out. How it works

How it works

Shop online with your favourite merchant and proceed to checkout as you normally would
Look out for a PointsPay button or logo when selecting your payment method
Log in with your program credentials and pay with any combination of Smiles points and payment card